Gloria J. Williams
Consumer Strategy & Insights Lead :: Facilitator
Gloria founded MOLA on a simple conviction: human truth is the most powerful tool a brand has.
She works at the intersection of human understanding, culture, and strategy. Through immersive consumer learning, she helps leaders move beyond surface-level data into the deeper emotional and cultural forces that shape behavior and drive decisions. She has partnered with startups and Fortune 500 companies alike, bringing the same rigor, curiosity, and care to every engagement.
In addition to her research work, Gloria designs and facilitates bespoke workshops, ideation sessions, and immersive experiences that help teams unlock creativity, align around complex challenges, and turn insight into action.
Her insatiable curiosity, comfort with ambiguity, and ability to synthesize complex consumer landscapes into clear, compelling stories make her a trusted partner for leaders who need to see more clearly, think more boldly, and act more intentionally. She is fully bilingual and bicultural in Spanish and English, with deep expertise engaging multicultural and Latino consumer segments.
Lynette McCormack
Facilitator
Lynette is a graphic facilitator and co-founder of Ah Ha! and IdeaConnect. She creates processes, tools and training to develop, enhance and promote the art and practice of Visual Thinking, Team Learning and Facilitative Leadership in the fields of Organizational Development, Innovation and Market Research.
Trained as a scientist and playing as an artist, Lynette designs and facilitates interactive experiences that engage the mind, immerse the heart, and connect the spirit of each participant. Possessing a dynamic facilitation style, she serves individuals and teams to clearly see the now, and identify and transcend barriers to embody the extraordinary. She offers her global clients masterful facilitation grounded in an understanding of how teams work, cross-functional team and cultural dynamics, visual thinking, and energetic and structural design. Prior to founding Ah Ha! in 1997, Lynette studied chemistry, leading to her work as an environmental chemist. After 15 years in the lab, she translated her love of data collection, analysis, synthesis and creativity to the fields of Market Research and Organizational Development at The Procter and Gamble Company.
Gerard Ender
Moderator :: Ethnographer
Gerard is a Moderator and Ethnographer with 10 years of experience in market research. His charismatic personality instantly draws consumers in and opens them up. His natural ability to study people — what they say, what they do, and how they say it — gives him an added advantage when moderating and teasing out the nuances of human behavior and motivation.
Gerard’s first loves, acting and the theatre, serve as a strong foundation for both his people and analytical skills that he brings to market research. His notable acting career includes principal roles in 20th Century Fox’s hit Broadcast News, as Ned Beatty’s partner in Saban Entertainment’s Blind Vision, as well as leading roles in a wide array of award-winning, independent films and television credits such as HBO’s acclaimed milestone series The Wire.
Gerard earned a BA in Communications from the University of Maryland with a concentration in RTVF. When he isn’t conducting research with consumers, Gerard enjoys producing and directing theater, creating performance videos and corporate videos in both English and Spanish.